Marketing your Events

Different events may require unique marketing plans. See below the most common ways to help support your marketing initiatives

For all other marketing options or questions, email som.comms@yale.edu

AASL & SOM Communications can support your marketing efforts in the following ways:

	Club Event	Special Project or Initiative	High-Profile or Major Club Event	Conference or Case Competition
SOM Branding Review & Approval	Yes	Yes	Yes	Yes
Photoshelter	Yes	Yes	Yes	Yes
eNews	Yes	Yes	Yes	Yes
Digital Screens	Yes	Yes	Yes	Yes
Flyers & Posters	Yes	Yes	Yes	Yes
Club Website posting	Yes	Yes	Yes	Yes
Added to CampusGroups main calendar	Yes	X	Yes	Yes
Public Relations: Yale Communities	X	Yes	Yes	Yes
Marketing to the Alumni Network	X	Yes	Yes	Yes
Consideration for Editorial Coverage	X	Yes	Yes	Yes
Social Media Takeover	X	X	Yes	Yes
Yale Internal Collaboration	X	X	X	Yes
Website Building & Design	X	X	X	Yes
Event listing in Yale Today	X	X	X	Yes

Licensed Promotional Materials

Branding for Club Items, Products, and Gifts

Using Yale and/or SOM Logos, Fonts or any copyrighted material under Yale Corporation must be approved before production is started on your items.

Every design must be reviewed and approved, including revisions. Any branded item purchased must be done so through one of Yale's licensed vendors.

Email Ben Mattison, cc'ing som.aasl@yale.edu, to get approval on your design before you submit for production with your vendor.

For all marketing tools, initiate your marketing request with the following information:

Event Title, Heading, Headline etc.

Event Date, Time, Location

Official Event Description (250 characters max.)

Marketing Start/Stop Date & Time

Call to action, RSVP link, QR code, URL etc.

Name of Club Hosting (and your co-hosts)

Additional Information on popular marketing tools

eNews

Every year, group and program has an edition of eNews, including a Staff & Faculty edition. eNews goes out on Monday mornings.
Clubs are encouraged to post two articles per event: one in the "Save the Date" section, and one in "This week at Yale SOM." Submissions are due Thursday's by 1:00 p.m. Submit here.

Digital Screens

Clubs can have their events posted on the AASL screen and also some of the screens in the Student Commons.
Send your completed design to us. We'll review, suggest edits, then schedule.

Posters & Flyers

You can only post flyers in bathrooms and bulletin boards.
Send us a copy of your poster for approval. If we approve it, you will then need to go to the Mailroom on the Lower Level to get your posters stamped before they can go up. If you do not get them approved from AASL and the Mailroom, they will be taken down.
SOM Events can provide sign stanchions for events. Clients are responsible for printing and placing the signs in the stands. SOM Events can provide a template for clients if they require one.
No signage is permitted to be fixed to glass or walls.
Groups may be limited to the amount of signage they can display based on availability of stanchions and other activities in the building. SOM Events will review each request for sign stanchions on a case-by-case basis.