Marketing your Events

Different events may require unique marketing plans. See below the most common ways to help support your marketing initiatives

For all other marketing options or questions, email som.comms@yale.edu

Media Relations

The Office of Communications helps clubs publicize events and programs to external media. Please contact Rosalind D'Eugenio at least four weeks in advance of your event date.

Promotion Strategy

Learn more about the components of a good promotion strategy from Yale SOM, here.

AASL & SOM Communications can support your marketing efforts in the following ways:

Club Event

Special Project or Initiative

High-Profile or Major Club Event

 Conference or Case Competition

SOM Branding Review & Approval

Yes

 Yes Yes Yes

Photoshelter

 Yes Yes Yes Yes

eNews

 Yes Yes Yes Yes

Digital Screens

 Yes Yes Yes Yes

Flyers & Posters

 Yes Yes Yes Yes

Club Website posting

 Yes Yes Yes Yes

Added to CampusGroups main calendar

 Yes

X

 Yes Yes
Public Relations: Yale Communities X Yes Yes Yes
Marketing to the Alumni Network X Yes Yes Yes
Consideration for Editorial Coverage X Yes Yes Yes
Social Media Takeover X X Yes Yes
Yale Internal Collaboration X X X Yes
Website Building & Design X X X Yes
Event listing in Yale Today X X X Yes

Licensed Promotional Materials

Branding for Club Items, Products, and Gifts

Using Yale and/or SOM Logos, Fonts or any copyrighted material under Yale Corporation must be approved before production is started on your items.

Every design must be reviewed and approved, including revisions. Any branded item purchased must be done so through one of Yale's licensed vendors.

Useful Resources:

Email Ben Mattison, cc'ing som.aasl@yale.edu, to get approval on your design before you submit for production with your vendor.

For all marketing tools, initiate your marketing request with the following information:

Event Title, Heading, Headline etc.

Event Date, Time, Location

Official Event Description (250 characters max.)

Marketing Start/Stop Date & Time

Call to action, RSVP link, QR code, URL etc.

Name of Club Hosting (and your co-hosts)

Additional Information on popular marketing tools

Student Blogging Resources

  • The Yale School of Management invites student bloggers to share stories of their experiences at Yale SOM. The posts are shared on the Yale SOM website, across social media, and in various newsletters sent from the school.
  • Learn more about Yale SOM's Student Blogging Resources, here.

Student Government Bulletin

  • The Yale School of Management invites student bloggers to share stories of their experiences at Yale SOM. The posts are shared on the Yale SOM website, across social media, and in various newsletters sent from the school.
  • Learn more about Yale SOM's Student Blogging Resources, here.

eNews

  • Yale SOM eNews is the official newsletter for Yale SOM news and community announcements, created and distributed by the SOM Communications team.
  • Clubs are encouraged to post two articles per event: one in the "Save the Date" section, and one in "This week at Yale SOM." Submissions are due Thursday's by 1:00 p.m. Submit here.
  • Learn how to submit an announcement in eNews, here.

AASL's Digital Screens

  • Clubs can have their events posted on the AASL screen and also some of the screens in the Student Commons.
  • Send your completed design to us. We'll review, suggest edits, then schedule.

Posters & Flyers

  • For the full policy on postering in Evans Hall, click here.
  • You can only post flyers in bathrooms and bulletin boards.
  • Send us a copy of your poster for approval. If we approve it, you will then need to go to the Mailroom on the Lower Level to get your posters stamped before they can go up. If you do not get them approved from AASL and the Mailroom, they will be taken down.
  • SOM Events can provide sign stanchions for events. Clients are responsible for printing and placing the signs in the stands. SOM Events can provide a template for clients if they require one.
  • No signage is permitted to be fixed to glass or walls.
  • Groups may be limited to the amount of signage they can display based on availability of stanchions and other activities in the building. SOM Events will review each request for sign stanchions on a case-by-case basis.