MGT 964 (GNAM): The Future of Food and Agribusiness: Health, Technology, and Sustainability (Damien McLoughlin)
This survey course addresses the main questions and controversies facing the leaders of global food and agribusiness firms and organizations. The course reaches from the primary producer/ farmer to the consumer and takes a global perspective. While this makes the module of specific interest to those working, or with a specific interest, in the food and agribusiness chain, the range of topics covered and the leadership perspective taken also makes this module one of general interest to those with ambitions in consulting, investment, private equity and entrepreneurship.
MGT 559: Marketing Strategy (Jiwoong Shin)
Marketing Strategy offers students the opportunity to develop skills and acquire experience in dealing with strategic marketing problems. The course aims at helping students look at the entire marketing mix in light of the strategy of the firm. This class will be most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Case studies will highlight marketing strategy exercise in consumer packaged goods, high tech, pharmaceuticals, and luxury goods.
MGT 555: Pricing Strategy (Soheil Ghili)
The course examines the pricing strategies used by profit, nonprofit, and public organizations. Topics include: pricing as a means of market segmentation, quantity discounts, product line pricing, product bundling, pricing over the experience curve and the product life cycle, pricing of durables, pricing in an oligopoly, legal aspects of pricing, and pricing in the public sector. Teaching methods include cases, lectures, and guest speakers.