Marketing Club

About Us

Welcome to the Yale School of Management Marketing Club!

Our mission is to elevate the marketing expertise of Yale SOM by developing future leaders in this field. We work to facilitate the exchange of knowledge and resources among students, alumni, faculty, and corporate partners in the marketing industry. Additionally, we aim to foster engagement between present students and alumni, advancing marketing as a multidisciplinary practice and creating an unforgettable club journey for every member. Yale SOM alumni are leaders in marketing across industries and around the globe. Marketing Club is proud to prepare the next generation of leaders for similar success.

2

Officers

102

Members

270

Events

548

Emails/Newsletters

Programming

Throughout the year, we hold activities that fall into four major categories:

Weekly club meetings: Introduction to marketing concepts, frameworks, second-year student internship panels, and "a day in the life of a marketer" presentations

Speaker events: Yale Center for Consumer Insights-sponsored speakers, expert roundables, and alumni chats

Recruitment preparation: Interview guides, case teams, resume and cover letter reviews, mock behavioral interviews, company presentations, and job treks to industry-leading companies within CPG, tech, retail/luxury, etc.

Miscellaneous: Marketing faculty mixers, Superbowl Ad Review, Battle of the Brands, social events with other Yale SOM clubs