Fireside Chat with Soy Kim '19, Head of North America, Music & Podcasts Content Strategy @ YouTube

Join us for a fireside chat with Soy Kim SOM '19, on her journey as an Asian American executive in the music industry!

Bicultural and bilingual, Soy has launched first-in-market collaborations between the U.S. and Korea. As a marketing executive, Soy has developed industry record-breaking, multi-platinum campaigns for artists including BTS, Chloe x Halle, John Legend, and Baby Keem. Today, she heads music and podcast content strategy for North America at YouTube. Previously, she worked at Spotify as a PMM across content discovery, audience development product GTM, and industry education. For 3 years, Soy also led global programming and partnerships to drive Asian & Pacific Islander (API) inclusion and community for Spotify’s API ERG of 600+ employees. Her experience spans D2C / B2B marketing, global GTM, content strategy and distribution (music, TV, film), and international business strategy in the U.S. and Korea. She was honored in the 2021 Alt Power 100 Music List.

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