Growth Through Marketing; ANA Conference at Yale

Join the ANA Educational Foundation (AEF) and the Yale Center for Customer Insights at Yale University on October 13, 2023 to hear from marketing leaders on how to drive strategic growth. Today's marketers are expected to understand changing consumer dynamics, build purpose based brands, harness big data and analytics capabilities, and focus on driving profitable and sustainable growth. We've tapped some of the top minds to share how they answer fundamental marketing questions - like defining the brand's role in the category and also society, while considering the changing landscape of consumer behavior.

The conference welcomes professional marketers and advertisers as well as members of the Yale community to hear best practices, gain actionable insights and share notes at an event exploring how best to position and utilize the marketing function to drive growth.

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