Conversation with Carlos Alvarez, CEO of The Gambrinus Company

Carlos Alvarez, CEO of The Gambrinus Company, a leading craft brewer in the United States, will be visiting the Yale School of Management on Tuesday, October 29th to meet with students over lunch. Gambrinus owns and operates two independent craft breweries in the U.S.: the Spoetzl Brewery in Shiner, TX, brewer of Texas’ iconic Shiner Bock, and the Trumer Brewery in Berkeley, CA, brewer of Trumer Pils. Carlos plans to share lessons learned from his long career in the beverage industry and also highlight insights and anecdotes from business and his personal life. 

Carlos grew up in Acapulco, Mexico. After college, he joined Grupo Model, the brewers of Corona, and worked his way through several positions before becoming Export Manager in 1978. Shortly thereafter, he won approval from the brewery to take Corona to the United States and, in the summer of 1981, sold the first few cases of Corona in Austin, TX. Carlos thus started and helped to develop what would become the most successful beer brand in contemporary beer marketing. Gambrinus officially became U.S. importer for Corona and other Modelo brands in 1986 and was responsible for sales and marketing for the next 20 years until 2006.  

Questions are encouraged and lunch will be provided.

When: Tuesday, October 29, 2019 | 11:45pm–12:45pm
Where: 4420 Farr Classroom

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