Registration is now closed (this event already took place).
Carlos grew up in Acapulco, Mexico. After college, he joined Grupo Model, the brewers of Corona, and worked his way through several positions before becoming Export Manager in 1978. Shortly thereafter, he won approval from the brewery to take Corona to the United States and, in the summer of 1981, sold the first few cases of Corona in Austin, TX. Carlos thus started and helped to develop what would become the most successful beer brand in contemporary beer marketing. Gambrinus officially became U.S. importer for Corona and other Modelo brands in 1986 and was responsible for sales and marketing for the next 20 years until 2006.
Questions are encouraged and lunch will be provided.
When: Tuesday, October 29, 2019 | 11:45pm–12:45pm
Where: 4420 Farr Classroom
4420 Farr Classroom
Evans Hall - 4420
165 Whitney Ave, New Haven, CT 06511, United States